Cookies & data protection
the Alpenhaus Management GmbH is responsible for the processing of your personal data on our website. You can find our contact data at Imprint.
We take the protection of your personal data very seriously. We treat your personal data as confidential and in line with statutory data protection regulations as well as this Data Protection Declaration.
Your data will not be forwarded to other recipients without your express consent.
Cookies make websites easier to use and more efficient for the user. A cookie is a small text file used to store information. During a visit to a website, the website can place a cookie on the computer of the website visitor. If the user visits the website again later on, the website can read the data of the cookie stored earlier, thus determining whether the user has previously visited the website and which areas of the website the user has shown particular interest in, among other things.
More information about cookies can be found on Wikipedia
Changing the cookie settings
The user can specify how the web browser handles cookies and which cookies are tolerated or rejected in the web browser settings. The exact location of these settings is dependent on the respective browser. Detailed information about this can be accessed via the help feature of the respective web browser.
Cookies on our website
Our website uses the following providers:
This website uses Google Analytics, a web analysis service of Google Inc, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA (“Google”) on the legal basis of overriding legitimate interest (analysis of website use). We have concluded an agreement with Google on commissioned data processing for this purpose.
This website uses the feature “enabling of IP anonymisation”. As a result, your IP address will first be shortened by Google in member countries of the European Union or in other States party to the Agreement on the European Economic Area. The full IP address is only transmitted to a Google server in the USA and shortened there in exceptional cases.
According to the statements of Google, Google will use the data collected to analyse use of the website, to compile reports on website activities and to render other services associated with website and Internet use.
Google may also transfer this information to third parties provided that it is prescribed by law or insofar as third parties process this data on behalf of Google.
Disabling Google Analytics
You can prevent Google Analytics from collecting your user data on all websites in general by downloading and installing the browser plug-in available under the following link: tools.google.com/dlpage/gaoptout
You can prevent Google Analytics from collecting your user data on this website by selecting the following checkbox. An opt-out cookie is activated which prevents the collection of your data during future visits to this website:
Google Tag Manager
This website uses Google Tag Manager, a service of Google Inc, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA („Google“).
The Google Tag Manager makes it easy to insert various so-called tags on the website. When our website is accessed, a connection is established with Google servers via software and data is submitted to Google servers partly situated in the USA. The Tag -manager itself does not set any cookies.
Detailed information about the handling of user data at Google Analytics can be found in the Data Protection Declaration of Google.
This website uses Google AdWords. AdWords is an online advertising program from Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, United States ("Google").
As part of Google AdWords, we use so-called conversion tracking. When you click on an ad served by Google, a conversion tracking cookie is set. Cookies are small text files that your internet browser stores on your computer. These cookies expire after 30 days and are not used for personal identification of the user. Should the user visit certain pages of the website and the cookie has not yet expired, Google and the website can tell that the user clicked on the ad and proceeded to that page.
Each Google AdWords advertiser has a different cookie. Thus, cookies cannot be tracked using the website of an AdWords advertiser. The information obtained using the conversion cookie is used to create conversion statistics for the AdWords advertisers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, advertisers do not obtain any information that can be used to personally identify users. If you do not want to participate in tracking, you can opt-out of this by easily disabling the Google Conversion Tracking cookie by changing your browser settings. In doing so, you will not be included in the conversion tracking statistics.
Conversion cookies are stored based on Art. 6 (1) (f) DSGVO. The website operator has a legitimate interest in analyzing user behavior to optimize both its website and its advertising.
Google Analytics Remarketing
Our websites use the features of Google Analytics Remarketing combined with the cross-device capabilities of Google AdWords and DoubleClick. This service is provided by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.
This feature makes it possible to link target audiences for promotional marketing created with Google Analytics Remarketing to the cross-device capabilities of Google AdWords and Google DoubleClick. This allows advertising to be displayed based on your personal interests, identified based on your previous usage and surfing behavior on one device (e.g. your mobile phone), on other devices (such as a tablet or computer).
Once you have given your consent, Google will associate your web and app browsing history with your Google Account for this purpose. That way, any device that signs in to your Google Account can use the same personalized promotional messaging.
To support this feature, Google Analytics collects Google-authenticated IDs of users that are temporarily linked to our Google Analytics data to define and create audiences for cross-device ad promotion.
You can permanently opt out of cross-device remarketing/targeting by turning off personalized advertising in your Google Account; follow this link: www.google.com/settings/ads/onweb/
The aggregation of the data collected in your Google Account data is based solely on your consent, which you may give or withdraw from Google per Art. 6 (1) (a) DSGVO. For data collection operations not merged into your Google Account (for example, because you do not have a Google Account or have objected to the merge), the collection of data is based on Art. 6 (1) (f) DSGVO. The website operator has a legitimate interest in analyzing anonymous user behavior for promotional purposes.